Marketing speech-language pathology and audiology services :
Matthews, Cindy B.
Marketing speech-language pathology and audiology services : a how-to guide / Cindy B. Matthews. - San Diego, Calif. : Singular Pub. Group, c1993. - xi, 200 p. : ill. ; 23 cm.
Includes bibliographical references (p. 193-194) and index.
Preface // Acknowledgment // Part 1 : Planning : the key to successful marketing // Part 2 : Strategies for referral sources : Personal visits and follow up activities // Part 3 : Strategies for clients : Customer service, promotion and advertising // Part 4 : Test your success // Appendices // Recommended readings // Index //
1879105853
92027489
Speech therapy--Practice.
Audiology--Practice.
RC428.5 / .M38 1993
616.855 MAT
Marketing speech-language pathology and audiology services : a how-to guide / Cindy B. Matthews. - San Diego, Calif. : Singular Pub. Group, c1993. - xi, 200 p. : ill. ; 23 cm.
Includes bibliographical references (p. 193-194) and index.
Preface // Acknowledgment // Part 1 : Planning : the key to successful marketing // Part 2 : Strategies for referral sources : Personal visits and follow up activities // Part 3 : Strategies for clients : Customer service, promotion and advertising // Part 4 : Test your success // Appendices // Recommended readings // Index //
1879105853
92027489
Speech therapy--Practice.
Audiology--Practice.
RC428.5 / .M38 1993
616.855 MAT