TY  - BOOK
AU  - Matthews,Cindy B.
TI  - Marketing speech-language pathology and audiology services: a how-to guide 
SN  - 1879105853
AV  - RC428.5 .M38 1993
U1  - 616.855 MAT 20
PY  - 1993///
CY  - San Diego, Calif.
PB  - Singular Pub. Group
KW  - Speech therapy
KW  - Practice
KW  - Audiology
N1  - Includes bibliographical references (p. 193-194) and index; Preface // Acknowledgment // Part 1 : Planning : the key to successful marketing // Part 2 : Strategies for referral sources : Personal visits and follow up activities // Part 3 : Strategies for clients : Customer service, promotion and advertising // Part 4 : Test your success // Appendices // Recommended readings // Index //
ER  -