000 01290cam a2200277 a 4500
999 _c3120
_d3120
001 2032384
003 OSt
005 20191001144815.0
008 920714s1993 caua b 001 0 eng
010 _a 92027489
020 _a1879105853
040 _aDLC
_cDLC
_dDLC
050 0 0 _aRC428.5
_b.M38 1993
082 0 0 _a616.855 MAT
_220
100 1 _aMatthews, Cindy B.
245 1 0 _aMarketing speech-language pathology and audiology services :
_ba how-to guide /
_cCindy B. Matthews.
260 _aSan Diego, Calif. :
_bSingular Pub. Group,
_cc1993.
300 _axi, 200 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 193-194) and index.
505 _aPreface // Acknowledgment // Part 1 : Planning : the key to successful marketing // Part 2 : Strategies for referral sources : Personal visits and follow up activities // Part 3 : Strategies for clients : Customer service, promotion and advertising // Part 4 : Test your success // Appendices // Recommended readings // Index //
650 0 _aSpeech therapy
_xPractice.
650 0 _aAudiology
_xPractice.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cSTS