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All India Institute of Speech and Hearing, Mysuru
(An Autonomous institute Under Ministry of Health and Family Welfare, Government of India.)

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Marketing speech-language pathology and audiology services : a how-to guide / Cindy B. Matthews.

By: Material type: TextPublication details: San Diego, Calif. : Singular Pub. Group, c1993.Description: xi, 200 p. : ill. ; 23 cmISBN:
  • 1879105853
Subject(s): DDC classification:
  • 616.855 MAT 20
LOC classification:
  • RC428.5 .M38 1993
Contents:
Preface // Acknowledgment // Part 1 : Planning : the key to successful marketing // Part 2 : Strategies for referral sources : Personal visits and follow up activities // Part 3 : Strategies for clients : Customer service, promotion and advertising // Part 4 : Test your success // Appendices // Recommended readings // Index //
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Stack text books All India Institute of Speech and Hearing 65/3 616.855 MAT (Browse shelf(Opens below)) Available 11172
Total holds: 0

Includes bibliographical references (p. 193-194) and index.

Preface // Acknowledgment // Part 1 : Planning : the key to successful marketing // Part 2 : Strategies for referral sources : Personal visits and follow up activities // Part 3 : Strategies for clients : Customer service, promotion and advertising // Part 4 : Test your success // Appendices // Recommended readings // Index //

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